Contexte
The Compagnie Panafricaine de Micro Assurance company is a company in the process of being created and awaiting authorization to launch its activities. In the meantime, those responsible have decided to launch the design of the graphic charter.
This is how we, MEGATECH SARL, were consulted to set up the graphic charter for this company.
Détails des actions
First, we spoke with the client to better understand the company, its mission, its vision, its values, its target audience, the different colors of the company, etc. Everyone, we need to make a better proposal.
Following this, we have a proposal of three logos plus a bonus, from which the client must choose a main one on which we will work from now on.
We also offered the client several color palettes based on the colors specified at the beginning, from which the client will choose.
Once these choices were made, we moved on to improving and correcting imperfections in the chosen logo to choose the final version.
We then wrote the graphic charter and made mockups. That is to say the model of business card, letterhead, logo on t-shirt, mug, etc.
We'll let you watch.